![]() “ Attack clashed with RRR, while Jersey came opposite KGF2. While Gada has backed recent hits like Gangubai Kathiawadi and Hindi-dubbed versions of RRR and Vikram, he has also seen losses on films such as Attack, Jersey, Chehre, and Bell Bottom, among others, in the last two years. They forgot about the single-screen audience.” Single-screen films (that target the lowest common denominator) were diminishing, and more multiplex films were being made in Bollywood. Sitting in his seventh floor office in Mumbai’s Andheri West, Pen India Chairman & MD Jayantilal Gada, 60, offers some context: “For the last 10 years, we were building multiplexes, that’s why the films were reflective of that audience. 'Bhool Bhulaiyaa' was another top Hindi film this year.
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